Not everyone knows what a multi-blog is
This week, I am sharing something on my personal blog site that has brought me more traffic and increased my likelihood to show up on google search engine results.
My personal site www.kensblog.com
is a boating website which highlights our adventures as my wife and I explore the world on our 68’ power boat. My blog, hosted on Talkspot
, has had nearly 5 million visitors! But even with this, more traffic never hurts. I’m always looking for ways to bring more traffic to my site.
A few weeks ago, I had the idea of adding a “multi-blog” to my website. Even though my site is about boating I am confident that this technique could be used to bring additional traffic to any kind of website.
Here’s what I did…
I put this message on my home page, to direct traffic to my “multi-blog”
A multi-blog is a compilation of content from various websites. Why would you want other people’s blog entries on your website? Well .. there are a bunch of reasons.
1)Search engines prefer sites that have changing content. If your website hasn’t been edited in a while, the search engines notice it and drop by less often.
2)The more content there is on your website, the more likely you are to have something that someone is searching for.
3)Search engines need to “figure out” what kind of subject matter your website contains. To do this look both at what is on your site as well as the kinds of sites that you link to. If your site contains links to plumbing sites, then a search engine will decide that people who like plumbing will like your site.
So, how does a multi-blog work?
Virtually any website that has a blog can be included in your “multi-blog.” A multi-blog is just what it sounds like; a collection of links to other blogs around the web. For my website I decided to include links to other similar boats cruising the world. Theoretically anyone who googles a boating subject, like “Where to anchor in Thailand” could wind up on my website.
Step one in doing a multi-blog is to think about the demographic of people you want to bring to your website. If your site is, for example, about low-carb dieting, you would want to form a multi-blog based on things that might appeal to people trying to lose weight via a low-carb diet. This could include recipe blogs, nutrition blogs, medical blogs. You can also include content from Youtube channels that might be relevant. Although video isn’t searchable by search engines, you want people to come back to your website often.
”Ultimately, the goal is not just to bring traffic to your website. It is to bring them back over and over and over again”
Most blog websites offer something called an RSS feed.
The multi-blog works by capturing something called an RSS feed that many blogging websites automatically provide. Most bloggers use a standard blogging technology: blogger.com, wordpress, tumblr, etc. All of these automatically provide a way for other sites to easily capture and replicate the blog entries. Youtube provides an RSS feed for both users and channels.
Hunting down RSS feeds can take a lot of work. The first step is to google and find blogs or youtube channels that you like. Then try to determine what blogging software they use. And then .. google how to get an RSS feed on that blogging service. Some people use obscure blogging websites, or software they wrote themselves. But ..I’ve been able to get about 90% off all of them that I’m taken the time to hunt for.
This is the list of blogs and youtube channels that I placed onto my multi-blog
And, voila! This is how the multi-blog looks – to visitors to your site, and to search engines!
My multi-blog has only been active a couple of weeks and has already had over 10,000 visitors! I’m sure you’ll have the same success.
Best wishes for increased traffic!
PS If you have a blog on Talkspot
and want more information on how to implement a multi-blog on your website, check out this article.